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We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.
In the spirit of educating marketers about best practices Cheap Jerseys China , we present this list of ten things you can do to sabotage your search engine marketing project in a "New York" second.
1. Invisible (Ghost) Text
You have kept a good secret! Your visitors might not have noticed, but all search engine crawlers have been trained to be on the lookout for this obvious technique, last fashionable circa 1997. The search engines may very well purge all your pages from their index due to deceptive practices.
And, if you are feeling really frisky Cheap Jerseys , you can make this technique even more effective if the invisible text has absolutely nothing to do with the content of the page it sits within.
2. Frames Usage
Search engines are not "frame-friendly". Once they encounter a pesky frame, they either stop flat in their tracks because the frame doesn't give them anywhere else to go, or they locate the pages beyond the frames and point people to that locale - which won't have the frames included with it.
There's truly no need to use frames and make attempt to justify it by believing it will improve the prospect's experience.
If your prospects can't uncover your site or they find slices and slivers of you, how much then have you actually assisted them?
3. Why Be Fresh And Original?
Why try to be unique Wholesale Authentic NFL Jerseys , it's just too hard anyway? It sounds foolish, but it occurs quite often. If you find something of real interest on another site, just burning a copy and slapping your links on the top does not make you a unique force on the Net. And how many actual shopping sites selling the exact same discounted products are enough for the average Web? In my book, the more sites you mirror Wholesale Nike NFL Jerseys , the least effective you will become.
4. Chubby Web Pages (Obesity Kills)
Sites with lots of graphics, animation, Flash and music do pose many disruptive elements with the search engines. Not only can it confuse your prospects, who are looking for obvious information and links Wholesale NFL Jerseys , the search engines may not feel you are very relevant because they cannot be sure what to make of your Web site.
If you have a site made up of nothing but heavy graphics and multimedia, not only will you give the search engines zero to index, you may also aggravate any prospect running with a slower connection speed. In nothing else, at the least Wholesale Jerseys Free Shipping , use ALT-tags to explain images for text browsers, the hearing impaired and search engines.
5. Redirects, Redirects, And More Redirects
You may be using "redirects" within your Web pages to track clicks for advertising and also to pull together information about your site visitors. Your Web pages may be indexed Wholesale Jerseys China , but you may not rank well at all. The search engines may not be able to see the correlation that exist between your Web pages because the redirect code often blocks their path, unlike direct text linkage.
6. Lengthy URL's
Dynamic (ever-changing) e-commerce and shopping Web sites that use parameters and their session ID's often manifest these difficult URL's nicely.
If your Web site has lengthy URL's sprinkled with question marks, percentage signs, Session ID's Wholesale Jerseys , and at least three parameters, you're degrading your hopes for search engine superiority.
Lengthy URL's do not look very attractive to individuals searching and the site URL's contain calls to various databases.
Leading the way for the search crawler directly into your database may quite possibly be a sure-fire way to send them spidering elsewhere.
7. Forgotten about your No Index Tag and ?
Have you created a plan to keep all those nasty search bots out? Do you have a file living on the root of your site? Does this file contain the following:
User-agent: *disallow
Or does your Web property have a Meta-tag:
Be extra nice to your Webmaster. He or she may depart from your company in the future and leave this little monster behind for you to find at the end of a needlessly expensive investigation into why the search engines will not make nice with your Web site. |
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